August 10, 2019 ES Research 0

3 Tips to Train Your Sales Team in Marketing

As the goal of any marketing strategy is to generate sales, it’s only logical that your...

Tips
July 14, 2019 ES Research

The Top 3 Tips for B2B Online Sales

Marketing for business clients doesn’t have to be difficult. If you truly take advantage of digital...

Digital Marketing Tips

June 14, 2019 ES Research 0

5 Great Digital Marketing eBooks that Will Help You Boost Sales

Search for these five eBooks today and see how they will take your digital marketing to...

Digital Marketing Tips

May 12, 2019 ES Research 0

2 Upcoming Sales and Marketing Conferences in the United States

Going all the way from the West coast to the East coast, here are two of...

Digital Marketing Tips

April 16, 2019 ES Research 0

2 Creative Ideas to Improve Your Digital Marketing

Digital marketing is a vast world with countless opportunities. However, many businesses stick with the most...

Digital Marketing
April 6, 2019 ES Research 0

2 Steps to Improve Your Sales Management Digitally

The ultimate goal of any digital marketing strategy is generating more sales. If fashioned strategically, your...

Digital Marketing Tips

3 Tips to Train Your Sales Team in Marketing

August 10, 2019November 7, 2019 ES Research

As the goal of any marketing strategy is to generate sales, it’s only logical that your sales team fully understands the strategy to work accordingly.

In the era of digital marketing, it’s essential that your sales representatives keep updated on the market trends and on your online presence. Learn how you can assure that happens.

Product launch

Whenever you’re launching a new product or service, gather your sales team at the head office. Experts from the marketing team should demonstrate how the new solution solves a customer need, present the main benefits and compare them to those offered by the competition.

In addition, they should provide physical and digital tools for the sales representatives to promote the product. Members from the sales department can even be invited to pitch the new offer alongside their marketing colleagues.

Real-life enactments of what will happen in the field can even start at the launch.

Including the sales team will make reps feel included, gain valuable knowledge and clearly understand the marketing strategy they should follow. A spike in productivity is commonly noticed after this product launch training.

Video courses

Video is extensively proven to be one of the most efficient methods of learning. If you want to provide your sales team with materials for their marketing training, opt for video.

It is much more likely that they will watch, enjoy and retain video lessons than reading documents, articles or emails.

The marketing department can create its own instructional videos for fellow professionals of the company and share them at a specific learning platform for easy access.

Video also gives you the advantage of not having to train your entire team at just one location. They can go through the courses anywhere they are on their road schedule to promote the products.

Sales enablement solutions

Sales enablement is one of the biggest trends in preschool marketing right now. But what exactly is it? We can define sales enablement as the process of providing your sales team with all the information, tools, content and technology necessary to sell more and to do it as efficiently as possible.

The foundation of a good sales enablement strategy lies in giving your team a solid marketing training aligned with the efforts of the marketing department and the goals of your business.

Even in the digital realm, sales representatives will then have the marketing know-how and resources to keep online users engaged throughout the entire buying process.

Sales enablement solutions allow your sales crew to access top-quality training content whenever they need it. More than that, they are specifically designed to adjust that content to each of the stages in the sale cycle.

Your sales team can consistently rely on materials that facilitate the whole process, from evaluating customer needs to acquiring a new loyal client. That way, your sales professionals will directly put your marketing strategy into practice.

You can find various sales enablement solutions and software online, provided by leading companies in marketing services. Sales enablement will certainly grow exponentially in the upcoming months.

Remember that it is likely the best way you have to successfully train your sales employees. These three tips will have your child care marketing and sales workforce in perfect sync all the time!

The Top 3 Tips for B2B Online Sales

July 14, 2019April 30, 2019 ES Research

Marketing for business clients doesn’t have to be difficult. If you truly take advantage of digital marketing, it can be simple and lucrative. Check out three essential tips to boost your online sales and digital marketing efforts.

Learn from B2C commerce

Ultimately, what pushes a business client to buy your products or services online are the exact same factors that entice an individual customer to do so. How your product range responds to their needs and wants.

Therefore, your business to business online marketing strategy should include a lot of what you would consider in the business to the consumer world.

Your website should be easy to navigate, with a modern design. The product pages should provide just the right amount of information while emphasizing a strong sales point.

Additionally, your checkout processes, banking options and delivery methods should be as simple and reliable as possible.

In the business world, time and efficiency are key. Your business client should receive their order how, when and where they want.

Optimize your product information

Business buyers no longer research on catalogs they receive in print or by email. They do it on the web. And that’s when your search engine marketing strategy gets crucial.

Your online store needs to be the best possible place to buy. Your product information should be clear, detailed and consistent, while simultaneously simple and straight to the point.

Focusing on keywords is vital. What words would your business clients use to search for what you offer?

If you write good descriptions and know the right keywords, your products will easily show up in the search engine results and online marketplaces.

Understand your clients’ businesses

From the moment you enter B2B marketing and sales, you will have to do everything you can to deeply understand the businesses in which your clients operate.

Business buyers simply don’t have the time or the disposition to work with a seller that doesn’t understand their challenges and struggles.

Most importantly, they need the seller to be perfectly sure of how to leverage its products and services in a way that highly benefits the buying company.

You can develop blog articles specifically targeting your business audience. Moreover, you need to organize customer data and purchase records to understand which businesses buy what.

You will able to make relevant recommendations to new clients and identify more business opportunities.

Apply these three tips wisely and find out that digital marketing unlocks a new world of endless B2B commerce opportunities.

5 Great Digital Marketing eBooks that Will Help You Boost Sales

June 14, 2019April 30, 2019 ES Research

Search for these five eBooks today and see how they will take your digital marketing to a new level!

How to Build a World-Class Internet Lead Generation Program, Peter Geisheker

If what you need is to improve your lead generation, this is definitely the eBook for you. The main focus is on inbound content marketing and how to use it to successfully attract your target audience.

Among other lead generation tactics, Peter Geisheker discusses remarketing and social media. In addition, you will get an in-depth look into the online sales funnel. It will help you understand how to lead your target customers to your website and online store.

The Optimization Survival Guide, Optimizely

In digital marketing, what you want is to generate conversions, whether that is subscribing for a newsletter or buying one of your products.

You need your target audience to interact with your brand.

Converting a user is not easy. Optimizing conversions is even more difficult. It involves continuous testing to dig deeper into your customers’ needs and wants and to figure out which are the perfect digital tactics to pull them in.

Luckily, you have The Optimization Survival Guide. It features tips from 30 digital marketing experts, masters in boosting sales. They will help you dodge roadblocks and test your conversions efficiently.

Conversations, Not Campaigns, Marketo

Conversations, Not Campaigns is a very interesting eBook that tackles a specific subject in online marketing: email.

When done right, email marketing can be the catalyst you need for an increase in sales. For that, you need to connect personally with your target users.

Blasting your emails with campaigns and sales prepositions is far from the best method. Your potential customer needs to feel like you are directly talking to them, with a personalized discourse.

One of the best ways to achieve that is by encouraging the customer to engage with you and answer to the message they received. More than ever, marketing has to be a relationship, a two-way communication channel.

50 Shades of Growth, Sid Bharath and Danny Halarewich

To put it simply, this is one of the best eBooks to develop a digital marketing strategy heavily focused on exponentially increasing sales.

50 Shades of Growth provides you with 50 tips for e-commerce growth that will take your business to new heights. Each concept is explained step-by-step, which makes it easy for you to integrate all of the advice in your strategy.

The tips come from marketing and sales experts who have massively grown their own e-commerce businesses. On top of it all, the eBook features a multitude of hacks to optimize your digital marketing.

The Complete Guide to Social Media for B2B Marketers, Salesforce Pardot

Although many people believe social media affects mainly B2C marketing, it has heavily impacted how businesses target other companies.

To attract new business clients and nurture your relationships with the existing ones, you need to develop a solid social media strategy.

There are so many social media networks. Each with their own characteristics and opportunities. To help you navigate all that, this eBook helps digital marketers take advantage of the power of social media.

It teaches you how to track metrics, produce content and engage with your potential clients.

Which of these fantastic digital marketing eBooks will be your new powerful ally in driving sales?

2 Upcoming Sales and Marketing Conferences in the United States

May 12, 2019April 30, 2019 ES Research

Going all the way from the West coast to the East coast, here are two of the absolute best upcoming conferences for marketing and sales professionals in the US.

Pulse

The 2019 Pulse event will take place in San Francisco, California from the 21^st to the 24^th of May.

A good digital marketing strategy focuses on providing a fantastic customer experience to increase sales. That will be the highlight in Pulse. How to create the best possible customer experience.

Your relationship with a client doesn’t end when they make a purchase. You need to guarantee they become regular customers and recommend your offer to others.

During four days, you will get to learn tips and tactics from the best marketing and sales experts.

Speakers include Nick Mehta and Allison Pickens, the CEO and COO of Gainsight.

The organization is leading the customer success narrative.

INBOUND

The 2019 INBOUND conference will take over Boston, Massachusetts from the 4^th to the 6^th of September.

Each year, INBOUND gathers professionals, experts and thought leaders from all over the world. The record of speakers even includes Michelle Obama.

The event focuses on how the practical, digital and human sides of businesses can be integrated to create a complete, 360-degree marketing strategy that efficiently generates sales.

Speakers have not yet been announced.

If you want to take your business to new heights, we suggest you plan to visit one or both of these cutting-edge conferences.

2 Creative Ideas to Improve Your Digital Marketing

April 16, 2019April 30, 2019 ES Research

Digital marketing is a vast world with countless opportunities. However, many businesses stick with the most basic strategies. They are proven successful and you should apply them too.

But take a look at two fantastic digital marketing ideas that go beyond the obvious and will put you a step forward.

Leverage the power of graphic design

The visual experience on your website should be differentiating, consistent and seamless from the second users step in, until the moment they leave.

But you can leverage the power of your graphic design even more. The user experience should start with your ads. Your potential customers will be much more tempted to click and enter your website.

Creativity is more and more essential to grab people’s attention. Don’t be afraid to use striking colors and unique elements in your ads.

The design should be consistent with that on your site and allow users to immediately understand what you offer.

That way, from clicking the ad to finishing a purchase, the visitor will feel they are going on an online journey.

Break down the walls on social media

Customers want to know about the team behind a business before purchasing. They want to know what your company stands for and how it is to work with you.

Social media is the perfect place to pull back the curtain and show your most authentic and human side. Post pictures, share stories and engage with users in real time.

They are efficiently being targeted without feeling so. For them, they are simply talking to a friend.

Ultimately, people need to attribute human characteristics to brands before building the trust that will make them buy. Make that easier and quicker with your open and truthful social media presence.

These two ideas will help you attract customers, build an online reputation and increase sales!