As the goal of any marketing strategy is to generate sales, it’s only logical that your sales team fully understands the strategy to work accordingly.
In the era of digital marketing, it’s essential that your sales representatives keep updated on the market trends and on your online presence. Learn how you can assure that happens.
Whenever you’re launching a new product or service, gather your sales team at the head office. Experts from the marketing team should demonstrate how the new solution solves a customer need, present the main benefits and compare them to those offered by the competition.
In addition, they should provide physical and digital tools for the sales representatives to promote the product. Members from the sales department can even be invited to pitch the new offer alongside their marketing colleagues.
Real-life enactments of what will happen in the field can even start at the launch.
Including the sales team will make reps feel included, gain valuable knowledge and clearly understand the marketing strategy they should follow. A spike in productivity is commonly noticed after this product launch training.
Video is extensively proven to be one of the most efficient methods of learning. If you want to provide your sales team with materials for their marketing training, opt for video.
It is much more likely that they will watch, enjoy and retain video lessons than reading documents, articles or emails.
The marketing department can create its own instructional videos for fellow professionals of the company and share them at a specific learning platform for easy access.
Video also gives you the advantage of not having to train your entire team at just one location. They can go through the courses anywhere they are on their road schedule to promote the products.
Sales enablement solutions
Sales enablement is one of the biggest trends in preschool marketing right now. But what exactly is it? We can define sales enablement as the process of providing your sales team with all the information, tools, content and technology necessary to sell more and to do it as efficiently as possible.
The foundation of a good sales enablement strategy lies in giving your team a solid marketing training aligned with the efforts of the marketing department and the goals of your business.
Even in the digital realm, sales representatives will then have the marketing know-how and resources to keep online users engaged throughout the entire buying process.
Sales enablement solutions allow your sales crew to access top-quality training content whenever they need it. More than that, they are specifically designed to adjust that content to each of the stages in the sale cycle.
Your sales team can consistently rely on materials that facilitate the whole process, from evaluating customer needs to acquiring a new loyal client. That way, your sales professionals will directly put your marketing strategy into practice.
You can find various sales enablement solutions and software online, provided by leading companies in marketing services. Sales enablement will certainly grow exponentially in the upcoming months.
Remember that it is likely the best way you have to successfully train your sales employees. These three tips will have your marketing and sales workforce in perfect sync all the time!