3 Tips to Train Your Sales Team in Marketing

ES Research featured07 Tips - 3 Tips to Train Your Sales Team in Marketing

As the goal of any marketing strategy is to generate sales, it’s only logical that your sales team fully understands the strategy to work accordingly. In the era of digital marketing, it’s essential that your sales representatives keep updated on the market trends and on your online presence. Learn how you can assure that happens. Product launch Whenever you’re launching a new product or service, gather your sales team at the head office. Experts from the marketing team should demonstrate how the new solution solves a customer need, present the…

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The Top 3 Tips for B2B Online Sales

ES Research featured06 B2B Online Sales - The Top 3 Tips for B2B Online Sales

Marketing for business clients doesn’t have to be difficult. If you truly take advantage of digital marketing, it can be simple and lucrative. Check out three essential tips to boost your online sales and digital marketing efforts. Learn from B2C commerce   Ultimately, what pushes a business client to buy your products or services online are the exact same factors that entice an individual customer to do so. How your product range responds to their needs and wants. Therefore, your business to business online marketing strategy should include a lot…

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5 Great Digital Marketing eBooks that Will Help You Boost Sales

ES Research featured05 eBooks - 5 Great Digital Marketing eBooks that Will Help You Boost Sales

Search for these five eBooks today and see how they will take your digital marketing to a new level! How to Build a World-Class Internet Lead Generation Program, Peter Geisheker   If what you need is to improve your lead generation, this is definitely the eBook for you. The main focus is on inbound content marketing and how to use it to successfully attract your target audience. Among other lead generation tactics, Peter Geisheker discusses remarketing and social media. In addition, you will get an in-depth look into the online…

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2 Upcoming Sales and Marketing Conferences in the United States

ES Research featured04 Sales and Marketing - 2 Upcoming Sales and Marketing Conferences in the United States

Going all the way from the West coast to the East coast, here are two of the absolute best upcoming conferences for marketing and sales professionals in the US. Pulse   The 2019 Pulse event will take place in San Francisco, California from the 21st to the 24th of May. A good digital marketing strategy focuses on providing a fantastic customer experience to increase sales. That will be the highlight in Pulse. How to create the best possible customer experience. Your relationship with a client doesn’t end when they make…

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2 Steps to Improve Your Sales Management Digitally

ES Research featured02 Marketing - 2 Steps to Improve Your Sales Management Digitally

The ultimate goal of any digital marketing strategy is generating more sales. If fashioned strategically, your website and your social media profiles can be the perfect catalyst for a boost in sales. They can lead customers to your online store and even to your business location. Develop a great website   The website for your business is the center of your digital marketing strategy. It should be updated, clean, easy to navigate, mobile-friendly and visually attractive. Your site is your greeting card for most customers. It will dictate whether or…

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The Top 6 Digital Marketing Tips for Small Businesses

ES Research featured01 Conference - The Top 6 Digital Marketing Tips for Small Businesses

Today, small businesses rely on the digital world to grow and maintain a loyal customer base. If your efforts are efficiently directed from the beginning, search engines and social media will be your number one allies. Start off with your website   The website for your small business should be constantly updated. Additionally, it should be extremely user-friendly and easy to navigate, with a sharp, simple and creative design. The site must run impeccably across all desktop, laptop and mobile devices. Include all the essential information   The website must…

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